Tuesday, November 01, 2011

Occupy the T-Shirt

"I don't mean to brag, but I'm in the top third of the 99 percent."

I don't disapprove:
New York (CNN) -- A Long Island couple wants to trademark the slogan "Occupy Wall St." with the intent to sell sweatshirts, T-shirts, bumper stickers and hobo bags, among other merchandise.

"I'm no marketing genius, but when you got something that's across 50 states, it's a brand now," said 44-year-old Robert Maresca of West Islip, New York.

Maresca's wife, Diane, filed a trademark application with the United States Patent and Trademark Office on October 18 and paid a fee of $975.

The move has some Occupy Wall Street supporters perplexed.

"The goal of OWS is not to become a profitable business," said Tyler Combelic, an Occupy Wall Street spokesman. "Anything that misconstrues it as such, such as trademarking for the sake of profiting, is missing the point of protest."

These are the people who think Michael Moore (net worth $50 mil) is "one of us". But they find fault with Maresca making a few bucks through his own initiative.

If this guy makes a few bucks off the name, more power to him. He's shrewd enough to realize that "Disorganized, Spoiled, Douche Nozzles" won't sell, even if it is more accurate.

BTW - Have you heard the Howard Stern interviews of OWSers? They're pretty funny. Here and here.